Search engines like Google read structured data embedded in your pages to understand what each page represents. The most reliable way to provide structured data is JSON-LD, a JSON-formatted block of Schema.org metadata placed inside a script tag in your page head. When Google sees a valid JSON-LD block describing an article, FAQ, organization, or breadcrumb trail, it can render rich results in the search snippet: stars, FAQ accordions, sitelinks, byline information. This generator covers the four most commonly useful types for content sites and businesses: Organization (for your site footer or homepage), FAQPage (for any page with a list of questions and answers), Article (for blog posts and news), and BreadcrumbList (for any page nested under categories). Fill in the form for the type you need, copy the generated JSON-LD, and paste it into the head of the corresponding page. The output is exactly the format Google's Rich Results Test expects.
Frequently asked questions
Inside a <script type="application/ld+json"> tag in the page head or body. Either location works for crawlers. Putting it in the head keeps it close to other meta tags; putting it before the closing body tag keeps the head smaller.
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